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The product-centered perspective defines involvement as th e perceived importance of the product to the consumer, i.e. whether the product is little and, therefore, unimportant, or serious and thus important. The subject-centered view maintains that consumers differ in terms of involvement-type variables. Three sub-groupings of subject-centered definitions have been postulated. They include interest/importance, relevancy ...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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