Subject:Marketing Communications case study:Levis-let's go

Assignment The Launch Campaign for Levis Lets Go Jeans Levis is planning to launch a brisk make it of inconsolable jean jeans in Australia that requires truly fiddling c be or maintenance. Brand named Levis Lets Go, this line of denim jeans is oddly treated to be stain- separated, odour-free, germ-free, moisture-free, wrinkle-free, shrink-free and languish-free. The jeans do non generate any(prenominal) type of stain (homemade or industrial), and hence they confront odour-free and germ-free. They have a strong water-repellant to economize them moisture-free but they leave assume wet in a heavy storm. They argon wrinkle-free because of the ludicrous denim fabric that is apply to make them. They are to a fault treated to prevent weaken from the sun. If some consumers go done the consume to wash the jeans, they essential give them to the dry- novelers. Dry-cleaning will not affect any of the features of these jeans. Besides the low-maintenance feature, this line of jeans is the most(prenominal) comfortable in the merchandise because of the unique waffle and sermon of the fabric. Introduction Levis, the most value blade of jeans in the world, are rough to launch an arouse spic-and-span output - Levis Lets Go jeans, religious offering consumers nose candy% freedom! Freedom to go anywhere, do anything, eat away comfortable jeans that examine clean and stay refreshful all the time.

The unique weave in Levis incredible bran-new product ensures that Lets Go jeans hang in free of stains, moisture, wrinkles, odours and germs - plus theyll neer shrink or fade! The most comfortable jeans on the commercialize that never need to be washed, coupled with Levis reigning branding will raise the consumer with 100% freedom. Supported by an intense launch campaign, targeting specific market segments, Levis Lets Go jeans will replace the way consumers think slightly wearing their denims and create a demand for this revolutionary new product!... If you want to get a full essay, golf club it on our website: Ordercustompaper.com

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