Healthworks

Marketing Analysis - SWOT Strengths:The peck of HealthWorks is to introduce tralatitious Chinese medicine to the public, so HealthWorks in the main located inside about to of the MTR stations which are the about genial public tape drive of title in Hong Kong (The reading Services Department HKSAR, 2008, P.1-2). For the harvest-homes, HealthWorks provides a commodious range of product options to attract different kinds of the customers, such as soup, herbal afternoon tea and herbal jelly, etc. On the otherwise hand, HealthWorks cooperated with Coca-Cola to receive the ready-for-drink products which mostly sold at super commercialises and convenient shops. As Coca-Cola is a voguish cross off which profoundly engrave on unseasoned stacks mind. So this cooperation can retrace up an association effect to the young people that HealthWorks as comfortably as is a stylish brand and give them assured to commit their products. And Coca-Cola is a known brand, it can help HealthWorks to produce its brand and products effectively. Weaknesses: Under the digital years, Post-80s generation constantly receives and touches parole or education done internet and television. However, we can non see HealthWorks tense up to promote their company and products via those channels.

Firstly, the information and pictures of their official websites are more traditional that cannot attract people to surf the website, especially Post-80s generation. Furthermore, HealthWorks does not always use Facebook change surface they keep up heart-to-heart Facebook page, which are the popular tender tools in Hong Kong to promote their products or campaigns. Those lead HealthWorks losing the amplification of the market of Post-80s generation. In addition, Post-80s generation present chase and favor those fresh things. Nevertheless, Chinese medicinal products wish much epoch for researching; it sum that HealthWorks would only launch the untried products occasionally. Moreover, many shops have been implementing the panjandrum campaign which is a straightforward method of computer recollection customers and let the...If you want to frustrate a full essay, come out it on our website: Ordercustompaper.com

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