KFC Case Analysis Case write up: Kentucky Fried Chicken and the cosmopolitan Fast-Food Industry  Relevant Case Facts - History    * early(a) Life of interruptiononel Sanders    * Sanders First Franchise in 1952    * New Management/ rightness for Kentucky Fried Chicken after(prenominal) KFC sale for $2M    * Acquisition of KFC by Pepsico/Tricon Global    * Heublein Makes Changes in 1970    * 1980s increase and Expansion From $105 to 7.2 Billion in 50 years    * 1952, opening. Sanders started franchising his recipe verge to door financed by his $105.00 SS Check    * 1964, Col Sanders had much than 600 franchised outlets in the US and Canada.    * 1964, Sold his interest in his come with for $2 cardinal to a group of investors.    * 1966, KFC went public    * 1969, Listed on the NYSE    * 1971, KFC was acquired by Heublein Inc . for $285 million .    * 1982, Heublein & antiophthalmic factor; KFC Inc . was acquired by RJ Reynolds    * 1986, RJ Reynolds & KFC , was acquired by PepsiCo, Inc . $840 million .    * 1997, PepsiCo, Inc . spined-off of its qsrs into freelance Tricon Global Restaurants .    * 2002, Tricon changed its corporation make up to Yum! Brands, Inc . .
   * NOW:     * Yum Brands, Inc . is the worlds largest restaurant company in terms of placement units with nearly 32,500 in much than 100 countries and territories.     * Yum! Brands, Inc ., is a persona part 300 company     * Yum! Brands, Inc. spheric system sales total more than $22 jillion in the year 2001.     * electric current grocery store Cap nourish on the NYSE is 7.2 Billion contestation OF THE PROBLEM    * How would KFC continue a commercialise leadership in the worldwide fast-food persistence?    * Issue:    * A competitive marketing scheme in the international market focused on the Latin American countriesIf you want to stir a full essay, enunciate it on our website:
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