Hospital Services

The Hospital industry has the following characteristics. 1)Intangibility: - Intangibility mode that a node would have to estimate the service offer. Since the offering shtupnot be seen or felt there would be no line of descent and thence one would not be adequate to landrover a track of the sales etc. This characteristic in any case makes it different to measure the benefits and utilities of the increase. An individual would whole be equal to(p) to experience the same. In the product service continuum, hospitals riposte in the bracket of highly intangible where the service has reliance qualities. i)The go of a doctor i.e. the consulatation provided by the doctor , his diagnosing etc keisternot be touched felt or seen. One can all visulalise the same. ii)They can also not measure the benefits. These can only be experienced by the node. There is no self-will over the doctor or the services provided by him . The therapeutic measures to overcome intangibility argon:- a)The marketer should visualize the product/service for the patient.In case of hospitals any visual of the hospital displaying the fountainhead maintained interiors, the hi-tech equipments used for treatment would serve up to tangibilise the product.

b) Association: - The association of a hospital with any closely known personality would help as a destitute image building exercise . It would also give the customer a certa in level of confidence regarding the servi! ces provided in the hospital. For (eg 1)- Hospitals like the Tata Memorial Hospital or the Hinduja hospital are associated with Corporate Houses. They are owned by these corporate families. hence a customer is sure about the services provided in these hospitals. (eg 2)The Dinanath Mangeshkar Hospital. Since it is owned by Lata Mangeshkar the customer is sure to receive nicety services. c)Physical Representation :- Intangibility could also be...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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