Postioning Strategy Of Samsung

Kaz?m Gökhan Koyuncu 1726074 Samsungs Positioning dodging yield mental attitude is the way the product is defined by consumers on meaning(a) features or the place the product occupies in consumers minds swinish knowledge to competing products. Marketers must plan positions that will give their products the sterling(prenominal) reinforcement in selected target markets and they must design marketing mixes to prep are these planned positions. Samsung has a variety of products in many a(prenominal) sectors. For instance, globally Samsung sells mobile phones, tvs, home appliances, computers and locally sells such(prenominal) as hightail it machines, plastic pipes. Samsung determines its post strategy with the features of their products and rivals products. Samsung is a groundbreaker in to the highest degree of the technological sector. Samsung offers the newest engine room to the consumers eitherplace the past few years . This positioning strategy improves the sales and profit the number of the Samsungs customers. In every field of engine room, samsung provides so many product also the products are good rough price/performance category for most of the customers.

Especially, with the production of talented phones and tablet pcs, Samsung is seen a proggresive brand by consumers. The other positioning strategy that opposition with the rival firms such as orchard apple tree and Sony.With the advances in technology, the competition about finding the next technology and marketing this technology is highly crucial. For example, Samsu ng and Apple are in the race in smart phone ! and tablet pc technology. Samsung take position against Apple and in mark to contend the market of Apple, gives often more attention to this sectors. Also liquid crystal peril and led tv technology is now so important for Samsung. Therefore Samsung always try to find and to serve trailblazer products before sony.If you want to get a full essay, rear it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper