Marketing Notes

merchandising Notes nature and role of markets and trade - the role of merchandise in the firm and in society Marketing: A total system of interacting activities designed to plan, price, promote and distribute products to establish and potential nodes. Role of marketing; -Find out what customers compulsion then attempt to satisfy their needs -Bring together the purchaser and trafficker -Generate revenue for the business - types of markets resource, industrial, intermediate, consumer, mass, niche Type of MarketCustomersDescription imaging agricultural firmsWhere the end product and sale of raw materials occurs Industrial confirming and tertiary firmsWhere goods that are mathematical functiond as supplies in the employment treat are traded IntermediateWholesalers and retailersWhere retail businesses purchase products that experience been produced by other organisations.

ConsumerIndividuals and householdsBusinesses sell their products directly to consumers Mass gigantic tote up of individuals NicheSmall target market - productionsellingmarketing orientation course Production: Taking orders and delivering goods, tension on producing goods, demand for goods is greater than supply, Selling: Advertising and personal selling, tenseness on selling goods, demand is weaker, Marketing: Satisfying customers needs, emphasis on identifying customer needs through market research, establishing and advance customer relationships, maturation of the marketing concept, - the marketing concept customer orientation, relationship marketing Marketing Concept: Be lief that the customer if at the nub of all! business activities. Customer orientation: Marketing decisions and practices found on customers needs Relationship marketing: Developing semipermanent relationships with individual customers to create customer loyalty. - marketing planning mathematical process The process of developing, implementing and then controlling a series of processes that use up the development of marketing goals...If you want to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

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