Major Concerns and Considerations for International Expansion of Kellogg

Kellogg should first hit the books the demand for dry metric whit harvest-home in India, based on cultural preferences and other preferences in breakfast food. Indians, rather like the Chinese, think that to start the mean solar day with approximatelything cold -- like cold milk on your metric grain -- is a shock to the system, (Bhan & Nemer, 2006). The company may not be able to sell some(prenominal) products, like Corn Flakes, in its current form. Adding warm milk will contact the flakes soggy and undesirable. Kellogg may need to dig whether limiting the product assign to Rice Krispies is a better option. The company should conduct view to determine how much demand there may be for such products and whether there is existing competition for cold cereal. In addition, because Kellogg uses different grains for production of its cereal products, it may need to consider whether manufacturing the products in the Unites States is more cost effective or whether manufactu ring some of the products in India is more effective, taking into account the cost of increment and harvesting grains, for instance, costs of labor and production and quality take hold measures. Wheat, rice, corn, barley, sorghum and millet atomic number 18 grains grown in India, as puff up as sugar beat (U.S.Library of relative, nd).

While some are not currently utilize in the production of cereal products, some may make suitable substitutes. Kellogg might alike have to consider which kingdom of India is most suitable for touch on cereals, based on infrastructure and abundance of grains. Other considera tions are historical entropy on crop yield ! or capacity, versus demand. References: Bhan, N. & Nemer, B. Brand magic in India. Bloomberg Businessweek, 08 May 2006. Retrieved from http://www.businessweek.com/ present/content/may2006/id20060508_952455.htm U. S. Library of Congress (nd). India: Crops. Retrieved from http://countrystudies.us/india/103.htm.If you want to demand a full essay, order it on our website: OrderCustomPaper.com

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