'Mary’s Maids Cleaning Services\r'

'Running Head: MARY’S MAIDS bloody shame’s Maids alter military inspection and repairs Prepargond for Vicki tenacious Keller Submitted by Shunta Dorrough On March 21, 2010 Table of table of contents Executive Summary ……………………………………………………………………3 Mission Objectives carrefour/ Services Description Situation Analysis …………………………………….. 4 Tar tug Market …………………………………………………………………………… 6 adversary & Substitutes ………………………………………………………… ……. 7 Pricing …………………………………………………………………………………… 8 Channels of Distri yetion ………………………………………………………………… progression ………………………………………………………………………………… Promotion Budget …………………………………………………………………………\r\nExecutive Summary bloody shame Maids Cleaning Services (MMCS) is a residential preindication clean and jerking helper serving fastness-class families in Plano, TX. Through generous human capital investments, MMCS go away elapse our customers expectations. We pass on be servicing the tight single-income dwellingholds and affluent two-income dwelling households. These targeted families imparting be entirelyow foring to manufacture a exchange premium for our swear out because of the high direct of professionalism and trustworthiness that we offer, non replicated by any of our emulation.\r\nMMCS project growth rate is very high all(prenominal) socio-economic class with respectable profit margins as a percentage of sales. MHCS will be a home-based business. By the end of year genius, MHCS will contribute tail fin additional employees. There be legion(predicate) options for maid function, but in that location is but one that stands out(p) as the best bloody shame Maids that is. Mary Maids Cleaning Services mission â€Å"Is to provide the custome r with all residential clean emoluments in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers.\r\nWhen we puzzle to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. Mary Maids Cleaning Services objectives for the first four age of operation include: • To create a service based follow whose #1 goal is portentous customers expectations. • To increase our number of clients served by 20% per year through with(predicate) superior service. • To develop a sustainable home-based business, living off its own cash flow. • The exercising of Mary Maids Cleaning Service on a regular basis by at least 30% of the leads that contact us for more information.\r\n growth/ Services Description Situation Analysis MMCS will offer a wide range of services to the residential client, from general room cleanup to electric shaver/pet disasters whi ch open fire go hand in hand. We will be going after the upper end of the market, typically the affluent whose collaborator does non have a full- age job but chooses to do opposite things with his/her time, or the two income family who chooses not to clean the home themselves. The business will be based out of the CEO Mary Blanktrip’s home self-assurance.\r\nBetween the hours of 6AM-8AM Mary will field of study on scheduling, estimates, inventory, ordering, and customer c are management. The home office will include a computer, land telephone line, and a fax machine. From 9AM-5PM Mary will clean homes until additional staff is exactd. Mary Maids Cleaning Services start-up cost include equipment needed for a home-based business (Exhibit 1),  sign legal fees, marketing fees, cleansing equipment and supplies, uniforms, and signs for employee vehicles. Employee expense is a commercial vacuum cleaner and assorted brooms, mops, and chemicals (biodegradable). orga nise Strengths CEO of Mary Maids Cleaning Services was a stay at home mom for 25 years • Mary understands what it takes to balance home, children, and work • Mary will achieve this high level of service through extensive training and a unceasing learning process Weakness • Major competition Molly Maids • New company to the area • start time business owner Opportunity • MMCS will be qualifying leads everywhere the phone with estimates • MMCS will arrange a in house meetings to surpass estimates • The sales process will begin through the qualification of leads generated from our marketing campaign Threats Balancing the firm business (includes office paper work & make clean services) • Getting customers to trust new business owner Target Market Mary Maids Cleaning Service will provide a residential house cleaning service for the upper end of the market. We will have two target customers: 1. The affluent that does not work, but is not inclined to do housework. To many a maid/house cleaner is a symbol of wealth, and this idea symbolizes this group of customers. 2. The two-income households whose opportunity be are too great to shed time cleaning the house.\r\nMMCS offers house cleaning to these targeted customers. House cleaning ranges from cleaning of standard rooms such as kitchen, bathrooms, bedrooms, as well as more unusual jobs like small disasters from children and pets. The first is the affluent where only one spouse works. Although the other spouse is at home and has time to clean, he/she chooses not too. This spouse would rather volunteer for a public relate organization, play tennis and golf, or just spend time how he/she chooses to. They have no proclivity to clean the house day in an out.\r\nTo them that is not enjoyable and they have the money to pay soulfulness to do that kind of work. This market has annual incomes over $200,000 and lives in expensive homes. According to M oney Magazines Plano has 150, ampere- twinkling that fall into this category, this group reliably uses cleaning services. The second segment of the market that we are targeting is the two income family. everyplace the last couple of decades, the number of two-income households has increased. This is to a file where in parts of the country they exceed one income families. Our target customer is two income families whose combined annual income is over $125,000.\r\nThese families dont really have the time to clean, can afford a cleaning service, and choose to hire a service because the opportunity costs are too high to waste time cleaning their house. These households are typically age 32-55 and live in houses valued over $250,000. According to Money Magazines Plano have nose candy,000 families that fall into this demographic. It is this segment which has tremendous capability for us. nearly 80% of dual income households use an outside cleaning service for some of their house cleaning consort to the U. S. Department of Commerce.\r\nAdditionally, there are some potential customers that MMCS has labeled as assorted â€Å"well-off” households. These are families that have the money for our services that do not fit neatly into the two previous categories. Competitor Molly Maids have been in service for 25 years and offer services in unlike states. They offer cleaning services in all rooms of the home and use a company car. Molly’s is major cooptation that allows potential customers to affect their services online. They have earned their trust with their clients by being in the business so tenacious by offer great services.\r\nThey use at least two2 people to clean the home to pull off the work of each other (Molly Maid. com). Although there are lots of competitors in the cleaning service space, there is good reason for this competition, and demand is high. Cleaning service customers want quality, and not everyone in the cleaning service space offers quality. How often when you ask one of your friends for a referral do they tell you they have been using a bunch of different companies and they have yet to break one that they are truly happy with.\r\nThe residential house cleaning market is serviced predominately by sovereign companies. There are however, a few large-scale franchises. Residential services are divided into a couple of different categories, maid or house cleaners, carpet cleaners, window cleaners, and a variety of other services that are required on a less frequent basis. We charge a premium for our services, and people are willing to pay to get our unsurpassed level of professionalism, trustworthiness, and attention to detail. We provide the just about pleasant experience possible.\r\nPrice |Exhibit 1 | |Start up Requirements | |Start-up Expenses 300. 00 | |Legal 50. 00 | |Stationery etc. 200. 0 | |Brochures $200 | |Insurance $500 | |Uniforms $100 | |Cleaning Equipment $800 | |Office Furnitu re $100 | | confabulation Equipment $100 | |Computer Equipment $1,500 | |Magnetic Car Signs $75 | |Cleaning Supplies $200 | |Other $0 | | native Start-up Expenses $3,925 | References\r\n'