Ben & Jerrys Ice Cream Essay -- essays research papers fc

Ben and JerrysBen and Jerrys scum unction and the amazing success the company has experience all over the years could be loosely summed up as a stratum that began with two friends coming together with a vision to create a company that did not adhere to the traditional bodied rules of running a business. They both had certain ideals and a socially and economic responsible opinion on how a capitalist business should be run. There are a lot of similarities in the way this company is run and operated when compared to due south westmost Airlines. They are of rail line despatchering two different things to in that location customers, South West providing a service where Ben and Jerrys are providing a product but the way that they go about there passing(a) business in the spirit of treating people a certain way, and circumstance out to complete a different kind of vision wherefore say a more traditional company would is very similar. Jerry Greenfield and Ben Cohen where both born in current York in 1951. On Merrick, Long Island Jerry and Ben setoff met bingle another in junior high direct. Jerry graduated from high school with a national merit scholarship and enrolled at Oberlin College in Ohio to study pre-med. While studying there Jerry got his first experience workings in the ice cream industry when he hired by the his schools cafeteria as an ice cream scooper. After graduating from college Jerry applied to medical school but did not accepted. He worked as a lab technician jeopardize in New York where he moved in with Jerry in a small apartment on East 10th St. In 1976 Ben and Jerry move to Saratoga Springs, New York. Where they both decided to pursue their dream of scratch line a food business together. They decided to go with ice cream and began researching the industry. They both enrolled in a five dollar correspondence course in ice cream making at Penn State and concisely after they set up their first Ben & Jerrys ice cream parlor in Burlington Vermont.(1)Like Ben and Jerrys South West to began with two friends coming together with a vision. Rollin King and herb Kellher where lecture one evening complaining about the high fares for short air passage commutes between Dallas, San Antonio, and Houston, and Rollin King said to Herb "lets offshoot an airline." However it was not that easy for South West Airlines to get off the ground. They had many legal battles from the major airlines companies at the time to ... ... a dynasty on this planet has yet to live forever. There is documentation of empires and governments that shake up fallen, and the intellect behind them failing is always, for the most part, the will of the people in action. Corporations have established themselves as the corner stones of our modern society that we live in today. New ways of thinking are the best approach to subdue making mistakes that have been made in the past. Ben and Jerrys have been cognise for there unprecedented rate of giving to charitable organizations in the corporate world, a full 7.5% of its pretax profits(4) as compared to the average American corporation of one percent.(2) Works Cited(1) www.benandjerrys.com(2) Article Joel Makower Business For Social Responsibility, Beyond the bottom Line.(1994) http//www.findarticles.com/(3) Daniel Kadlec, The New World of Corporate Giving, (May 5, 1997) www.time.com/time/magazine/1997/dom/970505/business.the_new_world.html(4) The Ben & Jerrys Foundation, Foundation Guidelines, www.benjerry.com/ creation/index.html (5) Murray Raphel, Whats the Scoop on Ben & Jerry, DIRECT MARKETING MAGAZINE (1994)http//www.findarticles.com/