Effectiveness of Marketing Communication Strategies and Technologies Term Paper

Effectiveness of Marketing Communication Strategies and Technologies - Term melodic theme ExampleIt is evident from the study that a well-designed and thoroughly crafted securities industrying communication strategy can tender a definite competitive advantage to an organization. If we look at the prevailing corporate scenario, we can discontinue very amicably that there ar numerous instances where a certain product failed because it was introduced in the market through an ineffective trade strategy. The Russian automobile products are the classic examples in this regard. They fail in the market just because of their weak marketing communication strategies. It is very essential to understand the dynamics of a market in which the proposed marketing strategy is going to be launched. According to Joshi and Hanssens, marketing communication does not only contribute towards the maximization of organizations profit but it also creates awareness among the peck regarding the choice of available products. So an effective market communication strategy can benefit the manufacturers as well as the consumers. Every marketing strategy should involve the meticulous comprehension and research regarding the sexual and external environment. According to Jackie and Sudhir, the internal environment denotes the price, product, promotion and place (marketing mix). The external environment refers towards the evaluation of multilateral factors like market and competitor analysis. Some other factors like social, technological and economic conditions also flux in the domain of external environment study. Any successful marketing strategy should incorporate these aspects to bring home the bacon the optimum success. For an effective marketing campaign, correlation between the organizations mission statement and its marketing communication strategy is also very significant. It is very interesting to see how a unidirectional hail of all the departments of an organization yields t he maximum advantage to a certain organization. Service characteristics introduced by Lovelock and Wirtz (236-252, 2004) inseparability, intangibility, and heterogeneity are especially relevant when it comes to speaking ab step up product situation in terms of high-tech environment. unhomogeneous conversation technologies chat rooms, instant messages, that have become an indivisible part of a well-established service business organization owning a web-site are building communities among visitors thus contributing to establishment of inter-personal relationship and professional product positioning making customers come back to use this service over and over again. (Muhammad, 45-46, 1999) Incorporating technological solutions may expect mechanisms that delight a customer. (Lovelock & Wirtz, 236-252, 2004). A service business must be maximizing its virtual touch-point appeal, and must develop its virtual management tools (and metrics) set. Positioning concept is relatively new, it dates back only to the 70th, however, it has been significantly changed with the meet of technology. PR efforts have always been an effective communication tool mainly due to the lack of swear over what is printed. (Marken, 423-441, 1997) The new high tech era involves implementation of various technologies pretty much everything from computer-telephony desegregation (CTI) to data warehousing and internet in order to stimulate the flow of information within and out of the organization. (Rosello, 96, 1997) The high-tech environment has taken place of uncontrolled press releases as means for successful PR programs, as internet is still far less controlled then the press.